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Promotional Bic Pens: Write On

How many times have you either borrowed a pen from someone in close proximity, hunted one down out of your own bag, found one lying just where you needed it and then glanced down to focus on what company it came from?

“Terre Haute, Indiana? I didn’t know there was a model train dealer there…..”

“Johnson Street- yes, I remember that computer store. I bought a word processing program from them once. I wonder if they do upgrades?”

“Free estimates at Jake’s Garage. Hmmmmmm. I do need a new paint job soon.”

Promotional Bic pens are effective, and they can help you advertise your company. Do they seem oversimplified, overdone, or not bold enough for you? Think again. As one of the oldest, truest marketing tools in the promotional realm, they are still as powerful as they were so many years ago. Consider the possibilities.

You can casually and purposely leave your Bic pens anywhere. Anytime you sign a credit card receipt and tip (generously, of course) in the service industry, leave your customized pens. Those working in the restaurants, bars, stores, hotels, and breakfast cafes that you visit will fully know what business you belong to. After a time or two, they recognize your face, your generosity, your affiliation, and they begin to form associations of your character and the nature of the way you conduct business.

In some of these situations, conversations are bound to be inspired, business cards exchanged, advice asked, and connections made- that easily. It is also a wise idea to consider leaving your Promotional Penspromotional pens in the places that you sign in: doctor’s appointments, dental work, massages, and auto repair shops. Those in these fields welcome new supplies of writing utensils for their own use and walk-in customers. In addition, you can leave them on airplanes, busses, in taxis, and rental cars.

Hand out your logoed pens during all of your sales presentations. Don’t just give out one or two- give out handfuls. Thank your audience for their time and consideration. Then use quantities of these simple products to express your gratitude. They will appreciate the extra office supplies for their staff and clients.

When your company processes shipping orders, begin including several promotional Bic pens in the packaging. Your purchasers enjoy getting useful products as a reward for spending their dollars with you. They will use them, pass them onto coworkers, friends, and family, and leave them in random places for others to find.

Inside your own office, keep a container on the receptionist’s desk completely filled with your company’s customized pens. Post a neatly printed sign to encourage all visitors to please take one. Whether someone comes into your location simply because they are lost and need directions or because they are inquiring about your services, getting people to take your advertising with them means that they are spreading the word for you.

This is also a product that you can include as a small giveaway anywhere, either by itself or in conjunction with another promotional piece. Consider giving customized pens away with promotional writing padfolios, note pads, or highlighters.

Fairs, carnivals, benefits, and tradeshows are all venues appropriate to donate your marketing memorabilia, and pens are a standard, dependable item to incorporate.

Use your unique font or image to illustrate your logo, special message, or 1-800 number. Select a color or style that matches the image your company strives to uphold, from whimsical to elegant or practical. Even within the category of promotional pens, there is room for differentiation and illustration of your company’s character.

A quality array of Promotional Bic Pens are available for your special way of advertising, including those that are retractable, those that are attached to a neck rope, some that are the click style, and others that are ball point. Some have slanted clips, others feature a rubber grip for easier handling, and there are a few styles that feature wide body or jumbo sizes that really stand out. Furthermore, there is the executive selection of Bic pens that are outfitted with your choice of either lacquer, steel, or 24 karat gold plated accents. And, the nickel-plated version is also refillable. There are so many colors, finishes, and materials to choose from. For a lighthearted idea, try the stock shaped translucent option and customize your pens according to your unique theme or brand.

Promotional Bic Pens are like the “little black dress” in a woman’s wardrobe: simple, basic, versatile, sophisticated, timeless.

Author: Rick Sheldon has 18 years experience in the Promotional Products Industry and is currently President of Click4promos.com a Discount Online Promotional Products Company He can be contacted at 877-238-2421 or visit his site: Promotional Gifts